A influência das capacidades dinâmicas construídas nas empresas, na competitividade e qualidade de vida de uma destinação turística

Abstract

Tourism is an economic activity that has undergone major structural changes and a constant evolution, caused by technological advances, fruits of digital technologies and the evolution of transport systems, generating new management models in business and society. Thus, it becomes necessary that managers of tourist destinations pay constant attention to the dynamic capabilities built in their companies, making them more competitive, aiming to contribute to a better quality of life in their destinations. This study aimed to propose and test a theoretical model that shows the influence of dynamic capabilities that are developed in companies, with competitiveness and quality of life in the city of Torres, RS, a destination chosen for its relevance and the growth experienced in regional tourism in recent decades. For this purpose, a quantitative and descriptive research was developed, with the realization of a survey with 406 managers of companies in the city. The data were analyzed using the Structural Equation Modeling statistical method, and the results showed that the dynamic capabilities that are developed in the companies of the city contribute to the competitiveness of the companies and to the quality of life of the destination. As a result it was also identified the existence of a direct relationship involving the construction of dynamic capabilities developed in the companies with the quality of life in the tourist destination, which refers to a contribution to the Dynamic Capabilities model proposed by Teece (2014), being then presented a proposal of a new model of Dynamic Capabilities, inserting also the quality of life in its composition. [resumo fornecido pelo autor]