Matriz de posicionamento de materiais global : desenvolvimento e aplicação

Abstract

Multinational companies are involved in global sourcing and usually have manufacturing plants, sales and marketing activities around the world. This dissertation presents the development of a tool which objective is to define the sourcing strategies for companies with factories in several geographical locations, and it’s called Global Materials Positioning Matrix (MPMG). This matrix shows eight quadrants with different strategies for the assorted materials, and points the materials that have and do not have potential for global synergy. The research method used was the explanatory sequential mixed method, with the first quantitative phase followed by qualitative phase, which explained the results of the first stage. This dissertation has had as analysis’ unit, a company from the automotive chain, specifically rail-road implements. The findings showed thirty-six materials with global synergy potential and can be purchased globally and twenty-seven materials that may be purchased locally, and main result was MP G’s method development and application.