Estratégia baseada em diligência nas práticas de inteligência estratégica: um estudo de caso em uma instituição de ensino superior

Abstract

The accelerated transformation of society, both in its way of life and in the way it deals with data and information, has inspired research in the administrative sciences. Organizations, composed of people and part of social dynamics, are challenged to develop new strategies to better understand internal and external information flows. In this context, Diligence-based Strategy stands out, because it is a method that puts Behavioral Strategy into practice also in the field of information management, with a focus on generating data intelligence for organizations The present research aims to analyze the dimensions of Diligence-based Strategy in Strategic Intelligence practices in a Higher Education Institution. The research approach is qualitative, exploratory level with a single case study strategy. The study was conducted at a community-based Higher Education Institution in the state of Rio Grande do Sul, Brazil. The data collection procedures were semi-structured interviews, institutional documents, and routine documents. The results reveal the existence of Strategic Intelligence practices in the Institution and that they have adherence as fundamental activities. Furthermore, the interviewees demonstrate, in an individual basis, the presence of Diligence-based Strategy dimensions. In other words, they can examine the strategic capital, characterize the priorities, discuss the dynamics for resource allocation, and list the indicators for measurement. Furthermore, the study suggests that the adoption, in a systematized way, of Diligence-based Strategy by the Higher Education Institution can improve its Strategic Intelligence practices. [resumo fornecido pelo autor]