Conhecimento para inovar : um estudo sobre o processamento de sinais fracos e o desempenho em inovação

Abstract

As innovations as knowledge show a main role in the organizational economic scenery nowadays. Furthermore uncertainties and turbulence may be associated with changes in these processes and sceneries, emitting signals and within the organizational context indicate the need of monitoring the competitive environment. These signals still so weak and once a time identified represent the external stimuli which associated to the knowhow can feed, and this way are considered like a background of the innovation. According Arboniés (2009), weak signal allow an individual creation from the association in different signals among theirselves and a tacit knowledge held by a group of individuals. This process called creative routines broadens the alternatives and can anticipate threats and opportunities, from the creative interpretation of weak signals and designing routines for processing. Thus, this study aimed to analyze the knowledge as a background of innovation and as a result of external monitoring. The focus was on the role of weak signals in their processing through creative routines and their influence on innovation performance. Then the goal was to analyse the practice of creative routines for a processing of weak signs and performance in innovation. The method used was the descriptive and exploratory with a case study from Alpha Group Companies. The outcomes indicate that the enterprises that have creative routines also show a superior performance in innovation.