Análise dos fatores que influenciam a intenção de compra de imóveis

Abstract

Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, it knows relevant aspects at consumer when choosing a property becomes a competitive advantage in the real estate market. From this, this study aims to analyze which attributes are valued, in the context of durable goods with a focus on the acquisition of real estate, in the light of the constructs: perceived quality, trust, perceived usefulness, affective identification and purchase intention. To carry out the analysis, multivariate analysis was used, and more specifically Exploratory Factor Analysis (EFA), generating eight attributes that grouped the 47 variables, which represented the attributes identified in the researched literature: Responsiveness, Tangible Quality, Reliability, Guarantee, Responsiveness, Purchase Intention, Affective Identification and Perceived Usefulness. Finally, the objective was fulfilled by identifying which attributes are important for the consumer's decision-making process in the civil construction sector, based on the studied sample, contributing with guidelines that allow the increase in the items valued by them in the sector under analysis. [resumo fornecido pelo ator]