Relação das capacidades dinâmicas, inovação social e o desempenho organizacional na cadeia vitivinícola da Região da Serra gaúcha

Abstract

The world changes, along with increased competition among organizations, the increasing amount of information and the greater speed at which they are transmitted are factors which influence the way organizations manage their activities. In this scenario movements among the organizations are perceived evidencing the relationships as a competitive factor. This thesis was defined based on the review of the literature on the topics of social innovation, dynamic capabilities and organizational performance in journals of impact in the areas of administration, economics and accounting. Thus, the objective was defined: identifying the influence of dynamic capabilities, social innovation in organizational performance. Therefore, qualitativequantitative, exploratory and descriptive research was used as well as survey type, with a crosssection. The population is made up of the components actors of vitiviniculture chain links of the metropolitan region of Rio Grande do Sul (Serra Gaúcha). Data collection for the qualitative phase was through semi-structured interviews and the quantitative phase was through a questionnaire available electronically via Google Doc's®, as well as applied in person. Data were analyzed through content analysis and by univariate and multivariate statistics, through statistical programs: ATLAS-Ti, SPSS20 and AMOS. From a scientific point of view, this thesis can provide subsidies for the understanding of the relationship of dynamic capabilities, social innovation and the performance of the vitiviniculture productive chain in the metropolitan region of Rio Grande do Sul’s mountain range: Serra Gaúcha. The main findings are that in the vitiviniculture production chain it is observed that social innovations, such as those resulting from innovations in products (cosmetics industry, the pharmaceutical industry) and interrelated innovation with other chains, partnerships, reconfigurations (wine tourism), lead to the well-being of the local population, but also expands the boundaries. The results impact the individual, organizational and regional performance, adding financial-economic and social value. In addition to the abilities, skills and knowledge, according to Balestro (2002, p. 45) trust may contribute to the formation of collective strategies, facilitate the coordination of economic activities and promote open exchange of information and organizational learning. At the IS dimension approach it may be stated that the vitiviniculture production chain actors are targeted to change goals, to the need for competitiveness and market, but also to the need for quality of life improvement, both in the production of raw materials, product and consumption of end customers. One can cite as an example the reconfiguration of vine planting to the use of mechanized equipment; the use of chips on the vines to control moisture and pests resulting in less use of inputs; the formulation of organic products to meet a customer demand as well as the production of juices without sugar for diabetic customers. In this study it was observed that trust and cooperation are variables that must be measured because they are key to growth and evolution of the chain as well as its sustainability and perpetuity. It is recommended to replicate this study in other vitiviniculture regions of the country, as well as the old and new wine world in order to enlarge the sample and result in the improvement of the structural model.