Distribuição digital: explorando a ascensão dos gêneros de nicho por meio do Adventure Point-and-click

Abstract

This work explores the emergence, resurgence and growing popularity of video games developed for niche genres as a result of the transition from physical to digital distribution, as well as the systems and tools implemented in this transition, such as Recommender Systems and classification using tags. To better explain the impact of this transition, the Adventure point-and-click genre was used as a focal point to analyze its trajectory, a genre that decayed in popularity and stopped being produced because of the way video games were distributed physically, and resurfaced with the independent game market and digital distribution. Furthermore, three recently released point-and-click games were analyzed in order to identify the genre elements used in modern iterations of the formula. From the data collected in this work, an Adventure game was developed, using characteristic and popular elements from the genre, and after its release it was analyzed if it managed to reach its target audience by using the Recommender Systems and tag classification present in a digital store. While the developed game used a major part of the elements from the genre studied previously, it failed in reaching its target audience using the platform's systems and publications in forums dedicated to the chosen niche genre. Therefore, the work concludes it is necessary to perform actions related to marketing alongside development to increase the chances the project will be found by its audience. [resumo fornecido pelo autor]