Proptechs mapping : framework de referência para tipos de inovações em imobiliárias

Abstract

Consumption of housing is inherent in most human beings, considered one of the main basic needs and closely linked to the search for security against the adversities generated by the environment and by society itself. The real estate sector is dynamic, subject to cycles and strongly impacted by the emergence of new business models and innovations, requiring reconfigurations of traditional real estate companies. To this end, real estate agents need to understand the scope of possible innovations in relation to their business model. In this way, this research began by proposing the creation and evaluation of a reference framework for types of innovation in real estate business models. Based on observation of the customer purchasing process, innovations to traditional business models were identified and classified by means of innovative solutions from thirty (30) startups, including proptechs, fintechs, lawtechs, constructechs and smart city startups. The aim was to develop a reference framework for types of innovation in business models in the real estate sector, which was then validated with six (6) traditional real estate agents in the city of Caxias do Sul. The approach used was qualitative-quantitative, using both quantitative and qualitative methods. The quantitative methods allowed us to understand the innovations promoted by startups, generating a new reference framework for the real estate sector and also allowing us to update the business model canva (BMC). The qualitative data, through semi-structured interviews with the managers and directors of six (6) leading real estate companies in the region, provided an understanding of the perception and importance of the innovations proposed, validating the new framework and accelerating the understanding of possible innovations to be adopted by the sector. [resumo fornecido pelo autor]