Comunicação e comportamento organizacional no contexto de aquisição de empresa

Abstract

Companies seek, in addition to survival, differentiate themselves in a competitive environment. In this way, operations of M&A (merger and acquisition) are common businessevents, bringing structural and cultural changes and affecting organizational behavior in affected companies. This may cause resistance to the proposed changes, which can determine failure of the M&A process. In this context, communication can be critical and can help the change process as a whole. This research aimed to analyze the relationship between communication and dimensions of organizational behavior in an environment of changes by way of acquisition. The method was exploratory (case study) and quantitative. A survey questionnaire was applied to 258 people randomly selected from a population of 584 front line employees. The data were analyzed using the SPSS software version 22.0. Main results indicate that communication has positive and significant correlation with motivation, opportunity to participate, uncertainty about the future and organizational commitment. In the analysis of demographic data, it was observed that organizational commitment has significant variability in relation to age of the respondents. Motivation due to external rewards had significant variability in relation to respondents who reside or not in the village built on the company's property. Level of education responded for significant variability in organizational commitment and motivation due to satisfaction of basic needs.