Influência da tecnologia da informação no processo de planejamento de vendas e operações : um estudo de múltiplos casos

Abstract

Production is the environment within an organization, where part of his knowledge and expertise is validated and converted, with direct impact on your final product. Product quality and efficiency requires effort based on strategies deployed at all levels of the company. The production planning is strategic and sustained by previous processes that begin with demand analysis and calculation of production capacity. This research presents a study to identify forms of support provided by Information Technology (IT) to Sales and Operations Planning (S&OP), to provide agile and accurate planning. For this purpose, a reference model of the S&OP was selected and used as a basis for identifying the process steps, which are: a survey of historical data, demand planning, production planning, preliminary meeting, executive meeting. The research identified how IT can act in the S&OP through four dimensions: analysis of the level of process maturity S&OP, the results and weaknesses of S&OP, activities that can be supported by IT and analysis of the S&OP future scenario in collaboration with IT. It was applied the method of multiple cases in a group of agricultural machinery companies located in Rio Grande do Sul. Data collection was performed with indepth interviews within a semi-structured approach by applying a list of questions directed to supervisors and managers of the business units, responsible for product strategy and planning and manufacturing leaders. The survey instrument identified as the S&OP can be supported by IT, by developing an interface to automate the extraction of data as well as data formatting, to minimize the time spent in preparing the information and thus maximizing the results analysis for making decision.