Análise do impacto do alinhamento da estratégia de operações no desempenho de empresas moveleiras do Brasil e do México

Abstract

To achieve the outlined organizational objectives, it is crucial that organizational strategies and operations are properly aligned. However, analyzing this alignment is complex and involves multiple aspects. In this regard, it is important to identify the different factors and dimensions that constitute operations alignment, define a method to assess them, and verify their impact on organizational performance. Within this context, the present study aimed to analyze the impact of operations strategy alignment on the performance of Brazilian and Mexican furniture companies. To this end, a descriptive quantitative study was conducted, with data collection carried out through a survey and analysis based on descriptive statistics, hypothesis testing, and multivariate data analysis. The study began with the development of a theoretical model to analyze the degree of alignment in operations strategy, which was operationalized through a structured questionnaire. This questionnaire, which also included questions to assess company performance, was then applied to a sample of furniture industries in Brazil and Mexico. This approach allowed both the comparison of the degree of alignment in operations strategy among these companies, through hypothesis testing, and the analysis of its impact on organizational performance. The results indicated that operations strategy alignment positively impacts company performance, with vertical alignment being more relevant for Brazilian companies, while horizontal and external alignment exerted greater influence on Mexican companies. The criteria of cost, quality, flexibility, and delivery were affected differently depending on the type of alignment and the organizational context. Additionally, it was identified that the impact of strategic alignment on performance varies between the analyzed countries, suggesting that contextual and structural factors influence this relationship. These findings highlight the importance of well-defined and aligned strategies to ensure competitive advantage and sustainable growth in the furniture sector. [resumo fornecido pelo autor]