Práticas inovadoras de orquestração estratégica em meios de hospedagem para a construção da resiliência organizacional: um estudo em gupo hoteleiro

Abstract

The global tourism and hospitality sector faced significant impacts during the Covid-19 pandemic, implementing sanitary measures, enhancing the use of hygiene and cleaning products, and seeking innovations to ensure guest safety. Amid the financial crisis caused by the pandemic, many hotels encountered challenges such as temporary layoffs of employees, followed by their rehire after the crisis was overcome. Locally, new challenges arose with the climate crisis in Rio Grande do Sul (RS) during the first half of 2024. In these contexts, resilience emerged as a key element for the long-term survival of these organizations, becoming a relevant topic for research, with several gaps and needs for further investigation. In this context, the H.IND.RE Project (Hotel Industry Resilience) was created, which validated a multidimensional model to understand strategic and organizational resilience in the hotel sector. This dissertation is part of this research project and aims to analyze the innovative practices that promote strategic orchestration for organizational resilience within the context of a hotel group. To achieve this, the research adopts a methodology based on secondary data, drawing from a prior diagnosis conducted by the H.IND.RE Project, which guided the design of a survey applied to managers within the group, focusing on the specific case under study. The research results consolidate a new measurement instrument for orchestration towards resilience and identify positive relationships between the dimensions of anticipation, recombination, responsiveness, networking, learning, and communication - all part of the H.IND.RE model - and the innovative orchestration practices for stakeholder awareness, integration, structuring, and leveraging, which are the focus of this dissertation. Positive correlations between perceptions of tourism destination resilience and perceptions of organizational resilience are also identified. These results aim to guide the development of mechanisms for strategic resilience and highlight the importance of innovative orchestration practices involving stakeholders, processes, and routines that strengthen the adaptive capacity of hotel groups in the face of uncertainty and turbulence. Furthermore, the resilience model dimensions, grounded in the dynamic capabilities framework, can be applied to broader contexts such as communities and cities, reinforcing the importance of collaborative networks in building resilience capacity. [resumo fornecido pelo autor]