Aspectos influenciadores do efeito Dropout em usuários de jogos eletrônicos online

Abstract

The video game industry is showing remarkable financial growth, even surpassing the revenue of the film industry. Game development has become more accessible thanks to technological advances. However, large-scale projects require a proportional budget and the hiring of professionals from various fields. With the proliferation of the industry, the availability of video games to consumers is vast, leading to competition among development companies to attract players. Understanding user behavior and their motivations for playing and abandoning a game is crucial for effective management and development of these products. The aim of this study was to analyze the factors related to user dropout in an online video game. To achieve this, a quantitative and descriptive research was conducted, measuring respondents' perceptions regarding Latency, Service, Community, Features, Balancing, Sense of Belonging, and Visual Quality of video games, and the influence of these variables on the user's decision to abandon a game. Based on the proposed methodology, it was found that only Balancing and Visual Quality were not significant in explaining abandonment. The construct with the greatest influence on the studied phenomenon was Community, followed by the Support provided by the responsible company. Latency, Belonging, and Features also showed a significant influence on players' decision to abandon the game. [resumo fornecido pelo autor]