Turismo Flor-esta Amazônia : um estudo sobre o ecossistema turístico-comunicacional da Amazônia, a partir do reconhecimento da dimensão 'flor-esta' no município de Manacapuru, Amazonas

Abstract

The thesis proposal entitled Tourism Flor-esta Amazônia is a study on the touristic-communicational ecosystem of the Amazon, based on the recognition of the "flor-esta" dimension in the municipality of Manacapuru, in the state of Amazonas. It is a research project conducted within the Graduate Program in Tourism and Hospitality (PPGTURH) at the University of Caxias do Sul, in southern Brazil. The study is connected to the trajectory of productions and to the epistemological-theoretical-empirical orientation of Amorcomtur! Study Group on Communication, Tourism, Lovingness, and Autopoiesis, which is complex and ecosystemic in nature. Theoretically, it is guided by the convergence of a web of authors, according to interwoven lines of approach. The objective of the research is to present the touristiccommunicational ecosystem of the Amazon, through the recognition of the "flor-esta" dimension in Manacapuru, Amazonas, and its autopoietic potential. The relevance of the work lies in the interface with ecosystemic epistemology and its theoretical ramifications under discussion, stemming from a complex ecosystem of vital importance to the entire global population. The methodological strategies of the research are: Cartography of Knowledge and Rhizomatic Matrices (Baptista, 2014b; 2017; 2020a; 2020b; 2020e; 2022a), which, in operational terms, involve investigative production along five paths: the path of the "Entanglements and Knots of Research"; the path of Personal Knowledge or Subjective Dimension; the path of Theoretical-Conceptual-Bibliographic Weave; the path of the Production Plant or Practices Weave; and the path of the Intuitive Dimension of Research. These dimensions guide procedures and the development of investigative practices. Following this logic, the Cartography of the city named after a flower, Manacapuru, in the Brazilian Amazon, is presented, taking into account its ecosystemic complexities in the relationship of the city in dialogue with the various involved subjects. The research data arise from the recovery of previous studies by the researcher and other authors; preliminary surveys with the population; records from the internet and documents; and a research journal with field notes recorded in the investigation's locus. In the cartographic process, the Festival of Cirandas of Manacapuru stands out, an event promoted by the state and local governments with the participation of three ciranda associations: Flor Matizada, Tradicional, and Guerreiros Mura. In this cultural manifestation of the city, an important indicator of local tourism is perceived, considering the various agents involved, who are capable of attracting a differentiated, expressive, and consumer-oriented public.As results, traits of the ecosystemic complexities of an Amazonian city are evidenced, indicating 'con-versations' with flowers and with the involved subjects, which enables reflection on the TouristicCommunicational Ecosystemic weave that is established as an autopoietic potential. Manacapuru is a "flor-esta" city of the Amazon, which makes it possible to reflect on the potentialities of the "flor-esta" dimension for tourism development in the region, in its weaves of complexity and exuberance, in the loving "con-versation" between beings and places. The research was constituted as a powerful action of interactions in the municipality of Manacapuru and resulted in two significant scientific communication initiatives that amplify and disseminate the knowledge produced: the Exhibition of the Cirandeiras Dolls, presented in various spaces and municipalities with strong media exposure; and the production of the comic book Urihi A - Adventures in Manacapuru, created as a didactic strategy to present the touristic ecosystem to a young audience interested in discovering and recognizing the identity of their territory in an imagetic and playful way. [resumo fornecido pelo autor]