Criação de uma empresa de jogos na Serra Gaúcha a partir do edital StartUcs Games

Abstract

The digital games industry has become one of the most powerful sectors in global entertainment, with Brazil standing out as the largest gaming market in Latin America. However, this expansion is not yet reflected in the Serra Gaúcha region, which holds significant creative and entrepreneurial potential. This work, developed within the scope of the StartUCS Games program, proposes the development of an original digital game as the foundation for the independent studio Not a Frog Games. The research outlines the industry's landscape on different scales and analyzes business models and organizational structures in the sector. As a practical component, the game Space Voiders was created - a retro-style first-person shooter featuring insectoid enemies and a mechanic where players wager coins or health in exchange for weapons and abilities. Digital marketing efforts and user tests were conducted to validate the concept. Key outcomes include the development of a playable demo, the formation of a multidisciplinary team, social media outreach, feedback collection through playtests, and recognition of the project within the program, highlighting its potential to strengthen the games industry in Serra Gaúcha. [resumo fornecido pelo autor]