Caracterização da cadeia produtiva de pequenas frutas nos Campos de Cima da Serra sob a ótica da produção e comercialização

Abstract

To know and understand a supply chain it is necessary to know the connections and relationships between stakeholders and to identify the strengths and weaknesses of the chain. Since 2001 the sector of small fruits started to have an increase in cultivated area in the Campos de Cima da Serra area. The fruits that are part of this study are blackberries, raspberries, Mertilo, Strawberry, and Phisalys. This is presented as a new alternative for farmers who did not continue with the production process of the apple. Since 2001 the sector of Small Fruits of Campos de Cima da Serra had an increase in cultivated area. This expansion of small fruits in the Campos de Cima da Serra area has an explanation that goes beyond the simple logic of the market based on supply and demand. The climate ensures a reserve of natural market for the region, since the species demands low temperatures in its development. It only reaches the best quality if exposed for long term at low temperatures. There is unanimity among all stages of the production that this segment has the potential to redraw the region's economic profile In this context we started with the following questions: How is set up the chain of production of small fruits in the Campos de Cima da Serra? What are the positions of wholesalers and farmers? What are the relationships of the past situation, current and future small fruit? In this context, the objective was to perform a general diagnosis of the productive chain of small fruits in the region of Campos de Cima da Serra. We performed an exploratory research operationalized through a case study. As a tool for data collection were interviews with agents used in the production chain, ie, wholesalers and producers of small fruits. The main results of the characterization of small fruit production chain from the perspective of production and marketing, the positioning of wholesale and farmers interviewed regarding the chain of small fruits, as well as identifying the situation, past, present and future of small fruit in fields up the mountain. Among the main results we present a characterization of small fruit production chain from the perspective of production and marketing, positioning and wholesaler interviewed farmers about the chain of small fruits as well as the identification of the situation past, present and future of small fruits in Campos de Cima da Serra.