Rastreabilidade "do laboratório à mesa" : um estudo da cadeia produtiva da indústria de carne suína na empresa Doux

Abstract

The pig industry has become stronger in the international market due to increased consumption, import and export of their products and by-products especially the need for food of the world, through technological advances aimed at production and marketing, and the enhancement of product quality. In this context, we highlight the use of the traceability chain applied in swine, as a prime condition for commercialization in Brazil's pork exports. Among the processes of tracking, monitoring "from farm to fork" is one of the most discussed in recent years due to the breadth of your system, involving the supply chain, production chain, asset tracking and inspections. Brazil has the third largest herd of pigs for slaughter in the world, and makes use of several technologies for traceability. This paper describes a study of the company Doux located in Ana Rech, Caxias do Sul-RS, considering traceability in a new approach that encompasses the path of the pig from "Lab to the mouth", through the observation of competitive advantages and productivity gains that can be provided through the genetic information tracked, producers and production benchmarks. The methodology involved qualitative research, exploratory, by developing a case study, using documentary material and even individual semi-structured, considering as the theoretical framework approaches related to pork traceability, chain supplies and pork production chain. It is expected, as result, that the use of traceability "Lab to the mouth” will allow the company, by using the union of genetics and its management as well as the specificities of different markets, improvement of the product, meet certain characteristics required by these markets, ensuring greater competitiveness.