O alinhamento do pensamento estratégico: o Balanced Scorecard como condutor do processo na Caixa Econômica Federal

Abstract

This work has as its objective to verify if the adoption of the concepts of BSC (Balanced Scorecard) in the management evaluation of the business units of Caixa Econômica Federal is contributing to standardize the strategic thought in the several management levels of the organization. With such purpose, a research was carried out with three groups of professionals that act in the administration of the business units of the company, in the Superintendency Area of Serra Gaucha. The current work presents the research result that developed an instrument of data collection following the method of scales multiitens. The scale was built starting from the reality of the organization selected as study field and it was based in the seven strategic challenges for the period 2005-2015. After the literature revision, the application of the research and the data, the strategic standardization starting from the adoption of BSC is discussed, as well as its influence in the results of Caixa Econômica Federal. It was checked that, under all analyzed aspects, the adoption of BSC is contributing for the alignment of the bank strategic thought of the managers` of Caixa Econômica Federal that act in different hierarchical and functional levels inside the organization. Besides, it was checked that the net income of the studied company grows above the average of its largest competitors.