Relação entre competência tecnológica e desempenho organizacional a partir da visão baseada em recursos no setor de cooperativa de crédito

Abstract

The dynamicity of markets requires the creation of new resources to develop core competencies that result in organizational performance. From a systematic review carried out according to the Cochrane Reviewers' Handbook, version 5.1.0, articles related to technological resource, technological competence and organizational performance in the Scopus and Web of Science databases were verified. In addition to the main databases, a search was carried out on unpublished articles, conferences and gray literature, using SIGLE (System for Information on Gray Literature), NTIS (National Technical Information Service, Bank of theses and dissertations in NDLTD (Networked Digital Library of Theses and Dissertations) and conferences in the SCOPUS, as well as the verification of the list of references of the selected studies in order to detect some relevant evidence that was not found in the search strategy Of the 237 articles located, 31 studies analyze the essential competencies that contribute to organizational performance, namely: a) technology; b) innovation; c) human capital; d) organizational learning; e) outsourcing; f) organizational culture; g) dynamic capabilities; h) governance; i) supply management; and j) process interdependence. Among the mentioned competences, technological competence deserves to be highlighted, as it determines the portfolio of products or services that generate superior performance. In order to deepen the knowledge about technological competence, the second systematic review was carried out. Of the 5,424 articles found, 477 are related to technological competence. The elements that emerge from the construct are: a) innovation; b) acquisition and diffusion of technologies; c) new product performance; d) research and development; e) technological intensity; f) technological diversification; and e) hi-tech. For this research, the variables of new product performance, technological intensity and technological diversification were chosen because they were directly related to the credit cooperative sector. The objective of this study was to analyze the relationship between technological competence and organizational performance in the credit cooperative sector. The population counted with 48 business managers of the 47 units of a credit union in the state of south of Brazil. Data analysis was performed using IBM SPSS Statistics 20 software and considered the technological intensity as a moderating variable between new product performance and diversification of technologies with organizational performance. The results show that the technological resource explains 54% of technology diversification, 30% of new product performance and 30% of organizational performance. However, the technological resource is not enough to increase organizational performance, so it is necessary to develop technological competence. Technological competence leverages a company's financial performance, especially for new product performance that accounts for 58% of organizational performance and technology diversification that accounts for 60% of performance. Technological intensity did not present a moderating effect. It is concluded that the technological competence promotes the differentiation and the growth of the company in relation to the competitors, since it contributes to the financial performance. In addition to being considered a fundamental strategy for the company's permanence in a high-speed market.