Processo de desenvolvimento do produto em empresas de uma cadeia automotiva: um estudo comparativo

Abstract

The globalisation and the intense competitive markets, the high rates of obsolescence of products and the quick changes in consumer demands have forced companies to rethink their business processes and thus overcome the challenges to their survival. The developing product process is taken as a business process key to any company that wants to be competitive. The formalization of the development products process not in itself guarantees the company competitive advantage, but his absence is undoubtedly a factor of disadvantage. Even if there is a standard procedure to be followed in this area, there are studies and proposals for this, both of spilling more academic, and commercial. The companies, mainly Brazil, for lack of a strong culture in this area, tend to adapt their processes, or adopting the standard proposed by the market within the supply chain that is inserted. This survey presents a study developed within a chain supplier of automotive sector, where we examined the degree of alignment with the development products process of companies in this industry, regarding two benchmarks models, namely the Unified PDP Model proposed by Rozenfeld et al. (2006) and APQP Model adopted by the market. The comparison process was made identifying the PDP models used by companies and then comparing the phases and stages in two benchmarks models. Four companies in the automotive heavy chain, implements road, were studied. The survey revealed a high degree of alignment with the model of market APQP and a good alignment with the academic model, showing a degree of maturity of these companies.