Análise de valor percebido em produtos sustentáveis provenientes da logística reversa

Abstract

Increasing use of raw materials and concern for the environment has encouraged organizations to restructure their logistics processes, which means planning and introducing the Reverse Logistics system as a complement to this process. The use of the material to be recycled, reused or remanufactured, as well as forwarding it to its proper disposal, has made Reverse Logistics collaborate to reduce the environmental impact. This implies minimizing costs during the production process, saving material and natural resources. Therefore, the objective of this dissertation is to measure the perception of value in products from Reverse Logistics from the perspective of the producer and internal customer. For that, a quantitative exploratory descriptive research was developed with the managers and internal customers of a company that manufactures and markets products from plastic, located in the Campos de Cima of the Serra do Rio Grande do Sul. Through a survey, whose data were collected with the completion of a questionnaire answered by the internal clients and managers, in order to verify the perceived value of the products coming from the practice of Reverse Logistics. The results indicate that the perceived value in reverse logistics is determined by three factors: quality, production techniques and product prices.