Análise da resiliência e do perfil empreendedor dos proprietários de cervejarias artesanais do estado do Rio Grande do Sul

Abstract

The speed of economic and technological transformations in the business environment requires the entrepreneur's adaptive capacity to maximize competitiveness. In this way, business success or failure is conditioned by the ability of this entrepreneurial profile to overcome the adversities that characterize the business context. In this context, resilience corresponds to adaptability and resignation regarding potentially difficult events. With this in view, this dissertation proposed as a research objective to investigate the degree of association between the resilience and the entrepreneurial profile of the owners of artisanal breweries of the State of Rio Grande do Sul. For this, a quantitative and descriptive research was carried out through of a cross-sectional survey. The data collection instrument was a structured questionnaire developed from Conner on a five-point Likert scale. Respondents were the owners of the twenty-nine artisanal breweries established in the state of Rio Grande do Sul. Statistical analysis with the aid of SPSS, Pearson's correlation was used. This research aimed to familiarize itself with the resilience phenomenon and its degree of association with entrepreneurship in the context of managers of micro and small companies in the branch of artisanal breweries in the state of Rio Grande do Sul. However, this study pointed to another perception, that is, the concept of resilience identified by Conner (1995) does not apply in its entirety to this context of managers, since Hypotheses H3 (focus), H4 (flexibility) and H6 (positivity) are accepted and Hypotheses H1 age), H2 (education level), H5 (organization) and H7 (proactivity) are rejected and / or there is no relation. It was verified that the age and the degree of education have no relation with the resilience. For future research, it is suggested the replication of this investigation in other States, as well as the comparison between artisanal breweries of different sizes and the same questionnaire used in this research. To do so, it will be necessary to investigate with the brewer’s managers of the region studied and verify the results obtained in relation to resilience and entrepreneurship.