Impactos da inovatividade, da inovação de produto e da capacidade tecnológica no desempenho organizacional

Abstract

The competitive organizational environment changes quickly, due to the competitive pressures of the market. Observing the globalized scenario, there are movements that have emerged from the concept of industry 4.0, coming from German initiatives that seek to connect information technologies to the industrial environment, being carried out in countries such as Germany, France, the United States and Spain. In Brazil, the theme industry 4.0 has been gaining strength through trade fairs specialized in industrial segments. Thus, part of the results of financial and market performance of companies depend on the ability to differentiate and the perception of the demands and changes in the environment that are inserted. This study has the purpose of analyzing the impacts of innovativeness, new product and technological capability on the financial and market performance of the companies of the metal mechanical segment of the region of Caxias do Sul. From a quantitative descriptive research, through an instrument with 27 questions, a theoretical model capable of integrating these dimensions in the search for a better understanding was proposed and tested. The data were analyzed using multivariate statistics, using the Modeling of Structural Equations, which enabled the execution of the tests and analyzes of the six hypotheses proposed in this investigation. The hypotheses that deal with the positive impacts generated by the company's innovation on the new product, on the technological capacity and on the financial and market performance, only the relation innovativeness and performance do not have direct impact, but present an indirect relationship through new product. Among the other results obtained from the analysis of the hypotheses, the relationship between the technological capability and the new product was not statistically supported, such result is against the authors related in this research. However, technological capability had a positive impact on financial and market performance. These results allow discussion about the company's capability to keep its current systems up and running and to use such capability to develop new products. Finally, it was possible to find an explanation coefficient of 42.7% for the financial and market performance through the proposed model, which is significant when observing that the theme is broad and composed of several dimensions that are not part of the scope of this study