O empreendedorismo na ficção de José Clemente Pozenato : mito e expressão de regionalidade

Abstract

The following thesis is about the mystification process of entrepreneurship as a regionality expression of the Italian Colonial Region (ICR), which has as discursive sources: historians, public authorities, class entities and entrepreneurs. Based on the analysis of the regional economic historiography and on its major business symbol, Abramo Eberle, the purpose is to identify the connections between this historical narrative and the fictional one in the Gardone family’s entrepreneurial trail, present in the immigration trilogy: A Cocanha, O Quatrilho and A Babilônia, by José Clemente Pozenato. Therefore, this project aims to discuss the entrepreneurship as a regionality manifestation, which examines the mythical speech based on Mircea Eliade’s concepts and to identify how the characters’ logic and its range of moral values represent the traditional principals of the entrepreneurial model.