Fatores de estímulo à captação de capital de risco para projetos

Abstract

Investment in venture capital, as an equity investment in embryonic projects, or even in the initial phase, is surrounded by uncertainty, low liquidity and great risk, offering as a counterpart a possibility of profitability above any market standard. The present work sought o classify the various factors of attractiveness of risk ventures, in order to be able to classify them by their relative average priority in relation to the decision-making inpact of venture capital investors. The items that obtained the highest average were the indication through a reliable network, the rate of return and potential of the business and the existence of a superior product or idea. In addition, the average profile of investors was identified as male, aged 25 to 34 years, has a postgraduate degree, with a total amount invested of less than $ 250,000, makes investments in a particular way, invested one to two times in the last five years in the venture capital market, leaves its capital invested for a period of 1 to 3 years, qualifies as an angel investor, and does not use third-party resources in its investments. Variations have been identified among specific groups of investors, such as a greater demand for liquidity and security in investors who opt for smaller term investment strategies, the smaller search for previous experience of the entrepreneur in younger investors, as well as a higher requirement overall average in female investors, as well as a requirement for greater capacity and managerial experience of the venture management team by investors who have a higher frequency of investment in the venture capital market. Finally, the work sought to present a model of attraction for investors to be used by enterprises that plan to raise funds in the Brazilian venture capital market.