Mercados de conhecimento e negócios tradicionais: um modelo de desenvolvimento baseado em conhecimento para a indústria de manufatura

Abstract

The fundamental concept of the knowledge economy relates to the exchange of knowledgebased products and services. In this context and in a market perspective, knowledge can be considered as a resource whose value comes from traditional market mechanisms, such as intellectual property, or from the perspective of knowledge as a public, open and circulating good and that can be freely shared in knowledge markets. This approach assumes that knowledge-based products or services are available for distribution, that someone wants to use them, and that the focus of the market is connecting the two. The aim of this thesis is to propose a model of knowledge-based development, from knowledge markets, to the generation of open innovation in traditional manufacturing organizations. In this sense, this thesis develops in the context of knowledge markets, and it is based on the Knowledge Based Development theory. The method used was composed of two steps: (1) qualitative exploratory study with traditional manufacturing organizations; (2) Delphi Method, with the participation of knowledge-based development specialists from different countries. The results obtained were based on the proposition of a model built on a process of knowledge production and value flow perspectives, in which the enablers, inputs, drivers, catalysts and outputs elements were articulated. The generation of new knowledge makes the model cyclical and incremental. Open innovation is presented as a catalyst, which, by formalizing collaboration, enhances the transfer of knowledge, providing the generation of new knowledge. The study contributed to the theory by approaching traditional and knowledgebased business vision and information orientation; clarify the relationship between degree of innovation openness, project complexity and internal competencies; recognize the importance of platforms in the context of knowledge markets; understanding the process of knowledge production as being cyclical and incremental, through learning and reputation; and, promote the advancement of DBC research in the organizational context. The study also revealed theimbalance between IT practices, information management and behavior and people's values for the use of information; clarified the importance of knowledge capitals for traditional organizations in order to provide market differentiation; has positioned open innovation as a catalyst in the context of creating new knowledge-based products / services; emphasized the importance of the development and adhesion of the traditional organizations to collaborative platforms that can approach the actors in knowledge markets; and addressed ways of repositioning financial capital as a means, not as an end, through the developed DBC model.