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Processo decisório de compra de maçã na cidade de Porto Alegre - RS
(2014-05-13)
This study aimed to describe the decision making process of buying apple in Porto Alegre - RS, seeking to deepen the knowledge about the factors that influence the decision to buy fruit at last link in the supply chain of ...
A configuração da imagem de um shopping center na percepção de consumidores locais
(2014-06-04)
The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...
Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos
(2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
O direito do cidadão-consumidor à informação e a preservação ambiental na sociedade de risco
(2014-05-15)
The human does not buy products, he became one. Thus, the interaction of the characters of
the consumption relation, several questions are erected: Exist any risk to humans or nature?
What stimulus induced humans to ...
Ética e consumo : uma análise dos hábitos de consumo
(2014-07-10)
This thesis performs an analysis on the characteristics and patterns of hypermodern society
which reinforce and encourage hedonists and individualistic demonstrations turning the
human beings into merchandise and generating ...
Valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes
(2014-04-28)
In service firms, the maintenance and expansion of relational exchanges strengthen customer retention as a differential among the competitors. In order to qualify companies to adopt strategies of customer retention, it is ...
A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público
(2014-04-30)
This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The
process of identifying such emotions may ...
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...