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Now showing items 21-28 of 28
Valor percebido pelo cliente nas decisões de compra de móveis customizados
(2022-06-02)
Knowing the attributes that have value perceived by the customer is crucial for the success of a company. Far beyond being common information, having knowledge about the value perceived by a buyer, in relation to the product ...
Antecedentes da intenção de recompra : um estudo com consumidores de e-marketplace
(2023-03-21)
Studies on repurchase intention have been gaining prominence recently, because in competitive markets the relationship between the brand and the consumer is of great importance for companies, since repurchase intention ...
Análise dos fatores que influenciam a intenção de compra de imóveis
(2023-03-28)
Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, ...
Competitividade no setor vitivinícola:a influência do conhecimento, da preocupação ambiental, das normas subjetivas, do valor percebido e da sensibilidade ao preço na intenção de compra de vinhos orgânicos
(2023-02-01)
Forecasts indicate that population growth, climate change, and resource scarcity, as well as food, may intensify in the coming decades, threatening the living conditions of present and future generations. Because of this, ...
Fatores que influenciam a disposição a pagar e a intenção de compra do consumidor de edificações sustentáveis na Serra Gaúcha
(2023-09-15)
This dissertation investigates the role of sustainable buildings in mitigating the negative environmental impact of the construction industry. Recognizing the growing global emphasis on environmental awareness and ...
Quanto você está disposto a pagar? Pesquisa relacionando disposição a pagar com valor utilitário e valor hedônico em diferentes cenários de compra
(2023-10-12)
Products tend to have a predominance of utilitarian value or hedonic value in the consumer's mind, but it is worth highlighting that the same product can generate a greater perception of utilitarian value and, in other ...
Antecedentes e consequentes do engajamento do consumidor de alimentos orgânicos
(2023-10-07)
Consumer engagement has emerged as the main customer management movement today, with a proposal to evolve the concept of relationship marketing. In this sense, research aims to distinguish consumer attitudes and behaviors ...