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Desenvolvimento de inteligência competitiva no setor vitivinícola
(2015-02-06)
Competitive Intelligence is a dynamic process that can mobilize collective action around the transformation of data, information and knowledge on intelligence, to increase the competitiveness of companies. Under a sectoral ...
A relação entre as estratégias de precificação e o desempenho das empresas
(2015-06-08)
The price is one of the main aspects when costumers are choosing products. Factors such as a higher level of differentiation of products, technological developments and globalization of the economy increased the importance ...