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Os efeitos da utilização de mensagens persuasivas na forma de condução no trânsito
(2015-09-18)
The use of fear appeals in persuasive messages has been explored and proven effective in the issues surrounding smoking. However, there are not many studies relating persuasive messages that appeal to fear and their influence ...
Inovação na atenção primária à saúde : um estudo de caso no município de Marau - RS
(2014-11-12)
Innovation and knowledge generation are objects of study on all economy areas, among them, health. This way, this mastering research searched to identify innovations on Health Primary Attention in the city of Marau-RS. To ...
Estudo do fluxo de conhecimento entre atores da cadeia produtiva da maçã
(2015-02-06)
Organizations depend on timely and effective knowledge flow to enhance their skills and execution of activities. Studies on the knowledge flow - moving process knowledge from a sender to a receiver - are considered essential, ...
Impactos dos modelos mentais no desempenho organizacional : um estudo no setor metalmecânico de Caxias do Sul
(2015-08-14)
Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...
Análise do desempenho na cadeia produtiva da maçã no corredor Vacaria-RS ao Porto de Rio Grande-RS : sob a ótica da matriz de análise de política (MAP)
(2014-11-12)
The present study aims to analyze the performance in the apple production supply chain, through private and social indicators, from the perspective of Policy Analysis Matrix, in the corridor between Vacaria and the port ...
Desenvolvimento de inteligência competitiva no setor vitivinícola
(2015-02-06)
Competitive Intelligence is a dynamic process that can mobilize collective action around the transformation of data, information and knowledge on intelligence, to increase the competitiveness of companies. Under a sectoral ...
O papel da liderança no processo de mudança e aprendizagem organizacional : estudo multicaso nas empresas duradouras do setor metalmecânico
(2015-11-05)
Contemporary Organizations need to adapt to the environment in order to keep themselves competitive and innovative on the market. Therefore, competitive edge in one company is conditioned to the capacity of managers and ...
Caracterização e análise das inovações nos cursos de mestrado em Administração em universidades da região sul do Brasil
(2015-08-06)
This project fits within the Research for the Management of Innovation and Competitiveness program, linked to the Master of Administration at the University of Caxias do Sul (UCS), which aims to study the relationship ...
Inovação : estudo de caso em uma encarroçadora de ônibus de Caxias do Sul
(2015-10-05)
With the increasing globalization of markets and the gradual increase of competition, innovation can provide positive results to organizations such as profitability and competitive advantage of the creation and maintenance ...
A influência do uso e da cultura da informação na integridade estrutural da inteligência estratégica dos distribuidores Randon
(2016-02-23)
Strategic Intelligence is recognized in the field of administration by the capability to enhance the competitiveness of organizations and to support decision making through a better comprehension of the environment. However ...