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Facilitação de valor, valor de uso e satisfação de clientes como determinantes da intenção de recompra no contexto de uma instituição de ensino superior
(2018-11-16)
The theme of this research was focused in the constructs that determine the repuchase intention, in which the research is based in a University of Caxias do Sul. The objective of this research project was develop, test and ...
Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...