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Gestão ambiental como capacidade estratégica : um estudo no arranjo produtivo local moveleiro da serra gaúcha
(2015-04-01)
The consequences of constant environment deterioration are showing the lack of natural resources available on the planet. Because of this, organizations and society in general must consider environmental aspects in their ...
Modelo integrado para previsão de vendas como uma ferramenta de competitividade : um estudo de caso em uma empresa do setor têxtil
(2015-08-07)
In the business setting, the planning of the organizational activities along with the sales forecast enables the optimization of the resources involved in the company. The goal of this dissertation was to fit models of ...
A estratégia de marca única e sua interferência nas operações de serviço ao cliente : estudo de caso no grupo Tramontina
(2015-06-25)
The only brand strategy is adopted by organizations to allow them to establish a strategic identity, recognition and greater visibility across the consumer market. However, the strategy of working with one brand or brand ...