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Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos
(2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
Valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes
(2014-04-28)
In service firms, the maintenance and expansion of relational exchanges strengthen customer retention as a differential among the competitors. In order to qualify companies to adopt strategies of customer retention, it is ...