Internet e cultura local: estudo de caso no portal São Marcos na web, de São Marcos/RS

Abstract

This dissertation intends to correlate internet and the local culture. In this context, it is studied the relation between São Marcos na Web’s portal and São Marcos citizens, perceiving the culture function that this means of communication have in the local community, answering the following question: What is the role of São Marcos na Web’s portal in the recovery and in the breadth of local culture aspects? Attempting to answer this question, the general objective of this paper work is to comprehend the spot that São Marcos na Web have in the institution/maintenance of the local culture. Throughout the study, it is analyzed the building of a regional culture, of a cyberculture and in the communication in a cyberspace, as well as the language in the digital environment and the revolution that the internet and others technological gadgets provoked in the communication process. Finally, it is developed a search procedure based on the netnography proposed by Kozinets (2014). Following that, it is analyzed the interactions made by the followers of São Marcos na Web page on Facebook. Based on the results achieved, it is noticed that the portal have an important role in the culture development of the local readers and internet might help with in different ways in this process.