Estudo da viabilidade de um novo produto para o transporte de resinas petroquímicas

Abstract

The changes that are occurring in all areas of social, cultural, political, economic and business activity caused by the increasing use of intensive information technology as well as the globalization of markets, have changed the basis of competition, forcing organizations to fit the constant search for new ways to plan and conduct business. In view of these changes, organizations can no longer rely on procedures that do not produce immediate effects. An organization must be prepared to pursue new ideas, products, markets, and ways of accomplishing tasks, creating an environment that encourages new developments and allows ideas and concepts that might turn into future business. As for distribution of petrochemical resins in bulk form in Brazil, we see the need to check the possibility of new alternatives for optimizing the processes, and therefore the competitiveness of companies. Thus, this study aims to verify the feasibility of using aluminum containers in the distribution of petrochemical resins in bulk form in Brazil. Issues on competitiveness logistics and project. The research was based on qualitative and quantitative by its nature, the point of view of the objectives was exploratory. The study was carried out in two steps: the first one a market research was performed through interviews with those responsible for logistics companies that took part in the research, and the second step consisted of the calculation of economic and financial indicators for the implementation of the project to build containers for an aluminum company located in Caxias do Sul. Thus, we can conclude that through market research and the calculation of the economic and financial viability for the Alfa. It is feasible to implement the project of manufacturing of aluminum container.