De colonos do vinho a agricultores do turismo: a identidade em transformação no distrito de São Pedro, Bento Gonçalves (RS)

Abstract

This study aims at identifying and analyzing the elements available in the process of identity transformation in the community of São Pedro district, in Bento Gonçalves, Rio Grande do Sul, Brazil. In this region, Caminhos de Pedra tourist itinerary highlights the cultural characteristics of the community and its architectural heritage, making it an income alternative for local families. However, there are residents with cultural, social and economic routines that are not part of this tourist itinerary. And it is precisely through an analysis based on the ideas of representation, identity and memory of three families that participate of the itinerary and three others without a direct participation in it that the problem of this study is formed. The concept of identity is understood as a process in constant construction according to sociologist Stuart Hall. The concepts of memory and representation are based on the assumptions of Candau and Chartier, respectively. The methodology used is a case study and, along with oral history principles, problematizes different perspectives on identity, representation and the local history itself. As a final product, the research produced a photographic album accompanied by testimonials. The product aims to register elements that form local identity, seeking the specificity of its residents and the tourism context, demonstrating, in turn, the identity as a process under constant construction, as well as problematizing the influences that tourism has as its main guiding agent of the local identity. The album, in physical and digital format, will be distributed to schools that receive students from the district of São Pedro, the establishments and residents who participated in the research, the Caminhos de Pedra Association and the community in general.