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Relação entre valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes no contexto de serviços de telefonia móvel
(2015-04-01)
Maintaining and expanding relationships with customers in the service area, is to encourage customer retention and thus cause the corporation to be viewed differently by the market. However, the service providers must ...
A prática relacional existente entre um fabricante e seus distribuidores e a percepção de valor do relacionamento na díade
(2014-05-06)
The interorganizacional relationships have attracted several studies of marketing about the theme Relationship Marketing. This paper addresses how the dimension of relationship marketing can influence the value’s perception ...
O desenvolvimento de competências e habilidades na formação do administrador : um estudo aplicado em uma instituição cearense
(2022-06-29)
The rise in business competitiveness has driven profound changes in the business environment, requiring organizations to seek professionals who have competencies and abilities that enable them to manage the daily activities ...
Indicadores de desempenho como instrumentos de planejamento na gestão da saúde sendo objeto de estudos nos programas stricto sensu em administração no Brasil
(2022-07-19)
Health services do not always perform satisfactorily, especially when considering non-profit hospitals. This framework requires challenges for managers in the search for efficiency and effectiveness in the availability and ...
Estratégia baseada em diligência nas práticas de inteligência estratégica: um estudo de caso em uma instituição de ensino superior
(2022-12-06)
The accelerated transformation of society, both in its way of life and in the way it deals with data and information, has inspired research in the administrative sciences. Organizations, composed of people and part of ...
Projeto Inova Sobral : percepção dos gestores de uma política pública de apoio à inovação
(2022-12-14)
The corporate environment and public policies are concerned with young people's paths in their professional lives. In the current innovation and technological revolution scenario, startups emerge as relevant actors and one ...
Desafios dos laboratórios de impressão 3D na produção de dispositivos de saúde para apoio ao enfrentamento da pandemia da COVID-19
(2022-12-12)
The pandemic of COVID-19 brought a challenge in the agile development of products that could effectively meet the needs of the national health system. Part of the demand was met by innovation support laboratories, highlighting ...
Análise dos fatores que influenciam a intenção de compra de imóveis
(2023-03-28)
Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, ...
Omnichannel como estratégia de operações em empresas varejistas de Caxias do Sul
(2023-08-18)
The advent of the adoption of new technologies and the modernization of retail has increasingly impacted the purchase journey of consumers, and the importance of omnichannel as a differentiating factor on the part of retail ...