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Mostrando ítems 11-20 de 22
A influência da imagem de loja, do valor percebido e do conhecimento de marca na intenção de compra em diferentes formatos de varejo
(2016-04-29)
The store image adds to improve understanding the needs and desires of consumers. In this context, retailers need adapt to meet with technological, economic and social changes. Therefore, the aim is to check the dimensions’ ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Consciência ambiental, consumo saudável, atitude do consumidor e normas subjetivas como determinantes da intenção de recompra de alimentos orgânicos
(2019-05-09)
The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...
Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line
(2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...
Relações entre valor percebido, comprometimento, propaganda boca a boca e intenção de recompra
(2015-10-29)
Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of ...
Antecedentes da intenção de recompra : um estudo com consumidores de e-marketplace
(2023-03-21)
Studies on repurchase intention have been gaining prominence recently, because in competitive markets the relationship between the brand and the consumer is of great importance for companies, since repurchase intention ...
Análise dos fatores que influenciam a intenção de compra de imóveis
(2023-03-28)
Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, ...
Competitividade no setor vitivinícola:a influência do conhecimento, da preocupação ambiental, das normas subjetivas, do valor percebido e da sensibilidade ao preço na intenção de compra de vinhos orgânicos
(2023-02-01)
Forecasts indicate that population growth, climate change, and resource scarcity, as well as food, may intensify in the coming decades, threatening the living conditions of present and future generations. Because of this, ...
Fatores que influenciam a disposição a pagar e a intenção de compra do consumidor de edificações sustentáveis na Serra Gaúcha
(2023-09-15)
This dissertation investigates the role of sustainable buildings in mitigating the negative environmental impact of the construction industry. Recognizing the growing global emphasis on environmental awareness and ...