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Desconto no preço fornecido somente a terceiro: um experimento relacionando nível de desconto e nível de preço
(2019-01-30)
Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...
Determinantes da retenção de clientes em um ambiente de serviços de transporte rodoviário de cargas
(2019-10-17)
Customer retention is considered a competitive factor, which can boost revenue growth (billing), as well as a possible reduction of costs and a growth in profit and profitability of companies, being pointed out as a very ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...