Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...

The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...

The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...