Estruturação e desenvolvimento de uma joint venture em busca de maior competitividade : o caso de uma empresa gaúcha do setor metal-mecânico

Abstract

Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are the most frequent ones. In this sense, this research has sought to examine the structure, development and evolution of the joint venture JOST Brasil Sistemas Automotivos Ltda., a company based in Caxias do Sul (RS), and the result of a partnership between the Brazilian company Randon S.A. and the German company JOST-Werke. As research methodology, the qualitative research with exploratory nature has been used from the development of a case study, combined with documentary analysis and in-depth individual interviews using a semi-structured approach. As theoretical support, literature related to strategy, strategic alliances, joint ventures and RBV (Resource-Based View Theory) has been likewise used. The research made it possible to identify the reasons why business partners have decided to set up a joint venture, relating them to the Resource-Based View Theory, main implementation phases, critical success factors, adopted mechanisms of governance, as well as the evolution of JOST Brasil, resulting in theoretical and empirical considerations that serve as support to understand the structuring process, development and evolution of joint ventures. Among the main results are the partners` common goals, complementary resources and development of competitive edges.