Felicidade e consumo: o que a ética das virtudes tem a dizer para o século XXI

Abstract

This dissertation investigates what the virtue ethics has to say to us about 21st century consumer relations and our search for happiness through the accumulation of things, how much it ends up fragmenting our social connections and the importance of regaining a sense of community in the midst of a global environmental, economic, social and political crisis. As well as an analysis of the resumption of virtue theory with Alasdair MacIntyre and his contribution to the reflection on current morality. A brief argument was also made about the new scenario of collapse caused by a biological virus today, which is also biopolitical, COVID-19. Such an investigation has as a fundamental question: why do we settle for searching our consumer goods for our happiness and how much does this interfere with our eternal dissatisfaction for not achieving it? The methodology used was that of an analytical-interpretative expository approach and theoretical support in the elucidation of concepts, as well as the bibliographic review of works and articles transposed to the current conjuncture. The aim of this work is to propose an assessment of the current consumerist society, resulting from the search for happiness linked to consumer goods and that generates a society that is increasingly morally fragile and distant from the virtuous life proposed by Aristotle and MacIntyre. Such research is justified in the need for a philosophical reflection based on an ethical theory capable of encompassing the plurality of autonomous systems that make up consumer relations today [ resumo fornecido pelo autor].