Inovação na atenção primária à saúde : um estudo de caso no município de Marau - RS

Abstract

Innovation and knowledge generation are objects of study on all economy areas, among them, health. This way, this mastering research searched to identify innovations on Health Primary Attention in the city of Marau-RS. To do so, a qualitative, exploratory, case study type survey was performed, applying as data collect instrument a semi structured interview with open and closed questions based on Oslo Manual (2004), reference of innovation of products and services, processes, marketing and management. A survey sample was formed by eight unit managers of Family Health Strategy (ESF) of the city cited above, as well as representatives of every department of central management of such structures. So, as final results it is possible to say the city has innovation on its public health system, but they are, however, just local innovations and it has reactive attitude, passive, regarding innovation. Among the innovations met on the city public health it is pointed innovations on marketing, such as Hepatitis B Vaccination Campaign; innovations on products and services, such as technological adaptation of municipal pharmacy to dispense basic, special and exceptional medicines and the promotion and adherence to programs such as Health at the Countryside and Health at the road; innovation on processes, such as the creation of Humanization Work Group and Family Health Support Center and Organizational or Management Innovations, pointing out city mapping due to elevated population growth and creation of ESFs coordinator post.