Desenvolvimento de inteligência competitiva no setor vitivinícola

Abstract

Competitive Intelligence is a dynamic process that can mobilize collective action around the transformation of data, information and knowledge on intelligence, to increase the competitiveness of companies. Under a sectoral context, the structuring and maintenance of Competitive Intelligence units have their own characteristics and challenges, due to the complexity and dynamics of networks structure, with their different actors, interests and strategies. In this context, this dissertation had as the main theme Competitive Intelligence, under a collective view. The aim was to analyze the process and outcomes associated with an Competitive Intelligence unit implementation in the wine sector. Therefore, theoretical support on Competitive Intelligence, Collective Intelligence and Network Approach was sought. The action research was the method used in order to monitor the Competitive Intelligence unit implementation and, at the same time, to observe and analyze the transformation in the studied reality, through problems, decisions, actions, negotiations, conflicts and awakenings that occurred throughout the process. The results indicated that a Sectoral Competitive Intelligence implementation is dynamic and complex; requires the network strategist’s performance; and contextual dimensions sustain the Competitive Intelligence process. The final considerations indicate, among other aspects, that the Competitive Intelligence typology process, traditionally used by companies, individually, can guide the sectoral deployment.