Análise competitiva na cadeia produtiva da uva orgânica em uma vinícola da serra gaúcha através da MAP (Matriz de Análise de Política)

Abstract

This study aimed to analyze the MAP through the competitiveness of organic grapes in relation to its supply chain and ways to calculate costs and be used as a business differentiator for producers. Within the evolution of the organic grape chain there are two product alternatives, one of which is the conventional production, demonstrating loss of space for organic production. This production has been more profitable for producers. Thus, the analysis of competitiveness of organic grape chain aimed to present the MAP as a quantitative method to measure the impact of policies, profitability and efficiency, a winery in Serra gaúcha showing the existence of economic viability in the region, major producer of organic product variety. Among the main results is the price paid by the private sector according to the evaluation conducted in this study through MAP showed the following values R $ 1.95 to the pound and public social scene obtained R $ 2.30 showing a difference of 0.35 cents per pound, paying way below the product to market. Even the chain as a whole present a positive result one Private Profit of R $ R $ 30,704.75 and profitability coefficient of 1.63 which is quite acceptable to be an index to the string in question.