Fun design e a cultura do gótico: uma leitura obtusa de artefatos culturais pelo viés da cognição

Abstract

This thesis is about the theoretical relation among the areas of design, semiology, reading and the gothic culture. In which concerns the design area, it is discussed the materialization of identity constructs and the usability performances in terms of emotion and cognition (BAUDRILLARD, 2015; BONSIEPE, 2015; FLUSSER, 2007; LIPOVETSKY, 2009; MILLER, 2013; NORMAN, 2008); semiology, it is said to have processes of meaning construction in the symbolic reading acts, concerning the quality of the obviousness, and obtuse reading, too, that lead to an individualized polysemic interpretation of filmic narratives (BARTHES, 1990; CERTEAU, 2014; DELEUZE, 2015; FREUD, 2015; LACAN, 2014); the gothic culture, in which are categorized the fourteen films here discussed, it is written about the profane, sensuality and supernaturality qualities based on fantastic creatures of the horror movement, which are caricatures and barbarian stereotypes (BADDELEY, 2005; BAKHTIN, 1993; CARROLL, 1999; KAYSER, 1964; METZ, 2014; PROHÁSZKOVÁ, 2012). In order to solve the problem of this research, which resides in the question about the way the signification of fun is attributed to the materialized gothic culture through the obtuse reading of design, the general objective is to investigate how it occurs these imagetic and aesthetics reading processes of the humorous quality in the cultural artifacts of the gothic culture and its filmic creatures. For that, the specific objectives, which are to conceptualize the area of design and material culture in relation to the performance of the user and the daily objects; present the theory of semiology as a method of obtuse reading gothic material culture; characterize the gothic culture and its relation to art; discuss the process of signification of fun in fourteen filmic creatures that are part of the gothic repertoire; bring up the theory of fun design to the final discussion of this research, contemplate both the theoretical background and method of analysis of this thesis. Understanding that the gothic culture motivated many filmic productions, especially between the years of 1970 and 1990, the corpus of this research is composed by characters of this genre: "Ash" Ashley J. Williams, from The Evil Dead (1981); Beetlejuice, from Beetlejuice (1988); "Chucky" Charles Lee Ray, from Child's Play (1988); Eric Draven, from The Crow (1994); "Freddy" Frederick Charles Krueger, from A Nightmare on Elm Street (1984); Jason Voorhees, from Friday the 13th (1980); John Daniel Edward "Jack" Torrance, from The Shining (1980); Michael Audrey Myers, from Halloween (1978); Pazuzu, from The Exorcist (1973); Pennywise, from It (1990); Pinhead, from Hellraiser (1987); Slimer, from Ghostbusters (1984); Thing T. Thing, from The Addams Family (1991) and Zombie, from Dawn of the Dead (1978), which are discussed in their materiality, based on the theory of fun design (BLYTHE et al., 2004; BAKHTIN, 1993; GRUNER, 1997; VANDAELE, 1996). It is concluded that the concept of fun can be generated by incongruence and superiority, which are potential mechanisms of laughter identified in these maleficent characters, through obtusion reading, as we can see in the chapter of humor meaning presentation of the horror materialization. [resumo fornecido pelo autor]