Implementação de um método de seleção de propostas para novos produtos na Tramontina Teec S.A.

Abstract

New product portfolio management is a fundamental process for companies that intend to innovate and compete for differentiation, such as Tramontina Teec, a Brazilian company that operates in the national and international markets that seeks greater competitiveness, differentiation and performance in the current global competitive market. Process of new products development in the company has a long period until completion, as well as the revenue performance of new products reaches low representativeness in relation to the company's global revenue, indications that the selection of products can be better performed. This study had a qualitative feature and was conducted through a case study. A research was developed that formed the theoretical framework, where consecrated methods for selecting proposals were found, as well as procedures for creating a specific method. Through the creation of a form with the most indicated criteria in the theoretical framework and presenting the results to the company's management, it was decided to create a specific method, which was validated with an application in a group of products already launched. The pilot of the implementation process evaluated a real proposal for a product, going through the steps of preparing the baseline data, individual scores and decision at the product committee meeting at the end. The proposed method was validated, reaching 80% accuracy during validation. [resumo fornecido pelo autor]