Leitura : uma prática para a inovação nas organizações

Abstract

The writing divided the history of mankind and has revolutionized the ways of production and transmission of knowledge. A initial, simple and creative action of incision on clay tablets has created both a writer and a reader, and unleashed the revolutionary process of preservation of individual and collective memory. In this context, this study aimed to investigate how reading, such as individual and collective construction of knowledge, can be significant in view the organizational environment for innovation. This is an exploratory study conducted by multi case study, which investigates the presence of reading practice in the strategy, policies or practices of the organizational stratus: strategic, intermediate and operational; from three organizations chosen by the forum of innovation of 2009, produced by FGV-EAESP. Based on a review of literature that focuses on reading and innovation; more specifically on the concepts of innovation, reading, knowledge management, procurement practices, knowledge and organizational learning, were realized interviews with representatives from the stratus of three companies in order to explore the elements of reading and its contribution to innovation. The special features of the method is to analyze the data through intra case and inter case research strategy; to enhance the policies, practices and the actor who most contribute to the development of innovation in these organizations. The results indicate the presence of relevant reading practices, implemented and induced in the organizational strategy, but also used in the everyday practice of each company.