Caracterização e análise das inovações nos cursos de mestrado em Administração em universidades da região sul do Brasil

Abstract

This project fits within the Research for the Management of Innovation and Competitiveness program, linked to the Master of Administration at the University of Caxias do Sul (UCS), which aims to study the relationship between the management of innovation and global competitiveness, with a view to their inclusion in the south of the country, area covered by the UCS. Specifically, the search feature and discuss the innovations implemented in Management Practices in the Master in Academic Administration, University of Caxias do Sul (UCS), University Católica do Rio Grande do Sul (PUCRS), University of Vale do Rio dos Sinos (UNISINOS), Federal University of Santa Maria (UFSM) and University of Vale do Itajaí (UNIVALI). Through case study methodology, descriptive and exploratory, this research reported management practices and innovative processes that have been made in these courses. Through the concepts and types of innovation discussed in the literature in its four dimensions – innovation in product, process, organizational and marketing – the analysis of the collected data revealed that the universities invest in innovations in the projects of research which involve alumni, professors and partnerships with international institutions, offering the Masters Course as a quality product. Universities also have a knowledge innovation and integration with teachers from universities abroad by providing innovative design and stock paid in marketing strategies and Administration and Information. It has been verified that investments in innovation of an university can modify the projects of research in partnerships with other companies. The results also showed that the researched universities are innovatives, because effected at least one type of innovation during the data collection.