A oferta cultural e criativa e sua contribuição ao turismo criativo: modelo prático-teórico

Abstract

The technological advances intensified in of the last decades of the 20th century have changed the scenario of global competition. In the context of contemporary societies, the city assumes a new centrality and, as a result, new functions. Its territory must consider meeting the demands of this urban population that is no longer aligned with those of industrial societies. In this sense, culture and creativity come to be understood as strategic resources in the economic mix of contemporary societies and, through cultural and creative industries and creative tourism, generate positive externalities that promote economic and social development. Therefore, in face of the accelerated urbanization that goes hand in hand with the phenomenon of deindustrialization that affects a large part of cities in contemporary times, the need to identify and value the practices that use culture and creativity to add value to the city, its inhabitants, and its economy, and that contribute to its sustainability, becomes evident. Thus, it is necessary to understand which are the essential aspects, here understood as dimensions, that allow us to evaluate the potential existing in a location, for the supply of cultural and creative goods and services and their contribution to tourism. Thus, based on this questioning, the objective of this study is to elaborate a Practical-Theoretical Model in order to understand a locality's potential for the supply of cultural and creative goods and services, with emphasis on creative tourism (supported by the creative economy). To this end, the study is based on the weberian comprehensive methodology, which proposes the construction of a kind of ideal type bringing together all the particularities found in phenomena of the same nature, thus obtaining an abstract and utopian model, whose main objective is to establish a confrontation with the empirically observed reality. Thus, it was adopted as a methodological procedure, besides the theoretical review, in order to sustain the constructs of this study, an exploratory research, through the content analysis of sixteen applied studies (Indexes, Monitors, Networks, ISOs, Strategic Plans). From these analyses, we proceeded to define the elements defined to integrate the Model: six Dimensions (Human, Economic, Social, Cultural, Governance, and Instrumental); sixteen categories, indicators, and variables. The complexity of the structure requires, for its operationalization, adjustments consistent with the characteristics of the place to which it will be applied and the size of the research team. [resumo fornecido pelo autor]